It goes without saying that nerds run the world.
The social networking sites that dominate your lives were created by nerds, Mark Zuckerberg and Jack Dorsey. The computers that run those sites were also created by nerds (Bill Gates, Steve Jobs, Steve Wozniack).
Video games, that refuge of the nerd in the 1980s with the Atari 2600 and Mattel’s Intellivision, last year were a $10.1 billion business, which is as much money as cinema made that year.
Sword-slinging, wand-waving fantasy, along with science-fiction, are both serious genres in the 21st century. In this era, there is Harry Potter, Game of Thrones, anything zombie-related, Paul, 1Q84, The Wind-Up Girl, and the list goes on and on. A style of literature and cinema that was once B-movie filler is now A-level material.
Comic books, which were once thought to be such a scourge of society that the industry adopted a code for itself, are now regularly seen on the big screen. From Batman to Superman to Spider-Man to the X-Men to Thor and to the Avengers…heck, even Green Lantern…studio execs seem destined to mine the rich ore of the Golden Age.
What all these items have in common (computers, video games, comic books, science-fiction) is that during the 1980s, the kids who were deep into these cultures were classified as “nerds” and not in a good way. They were deemed asocial and were so un-cool that they should be shunned.
Now that their kind has risen up to take over the world, I have this follow-up question…
What is it in today’s culture that is considered to be un-cool and un-hip that the true “nerds” of the 21st century are consuming that will be the next big things come 2040?
I offer the furry. What say you?
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