The following was written before Super Bowl XLIV
Personally, I was happy to see CBS scrap its policy of not allowing advocacy advertising for the Super Bowl. It’s only fitting that if corporations and unions are now free to spend gobs of money to see their people elected, then the people (or at least those people that can scrounge up $2.5 million) should be able to spend gobs of money and use CBS’ signal to see their opinions aired
Personally, I was happy to see that CBS allowed a pro-choice commercial on the air.
I, of course, am speaking of the advertisement sponsored by Focus on the Family, where Pam Tebow speaks about her choice in not having a procedure that would have aborted her unborn son who became the 2007 Heisman Trophy winner, Tim Tebow.
After consulting with the medical staff and her family, she choose not to have an abortion. The outcome of that choice is irrelevant. Whether Tim went on to win the Heisman or not does not alter the basic fact that Pam had that choice to abort or not.
She was not forced into having an abortion nor was she forced into keeping the child.
She made her own choice and there is no better advocate for the pro-choice movement than Pam Tebow because she shows the liberty one has when one is empowered with the option of choice. It is when an individual, organization, or government swoops in and dictates what your sole option is that liberty is eroded.
I congratulate Focus on the Family for choosing to air such a pro-choice message that all people should have the choice on what to do with a pregnancy. I look forward to James Dobson, et.al., moving forward on that message and empowering choice for all.
Because, of course, to do the opposite would be hypocritical.
The following was written after the Big Game
Congratulations on Focus on the Family (FOTF) for choosing to join the 21st Century when it comes to marketing. In their Super Bowl advertisement, FOTF has chosen to emulate the GoDaddy.com method of transmitting their message.
A few years back, GoDaddy.com stirred up controversy with their Super Bowl ad showing a woman’s blouse about to pop open. However, before the fateful moment could be shown on television, the screen showed a website for people to go to see more.
FOTF has done the same thing. They created a fake controversy by letting it be known that a pro-life commercial would be aired during the Big Game. This provoked all sorts of pundits and critics to write about the ad and about Pam Tebow’s story. So much was written that by the time the ad aired, people already knew what the ad’s message was so the ad didn’t have to say anything about choice, abortion, or about anything at all.
Instead, the ad directed people to a website to find out more. Just like GoDaddy.com.
I’m not sure if James Dobson wants to be equated with a website that promises girl-on-girl action, but that’s his choice.