Four down and three to go as anger, envy, gluttony, and greed have been dealt with.
The next deadly sin to receive the Form Your Troika treatment is lust.
Ahhh…lust.
This posting, sorry to disappoint, will not be about the type of physical, flesh-showing type of lust that springs first to mind. Sorry, you can link to thousands of other websites to receive your fill of NSFW images.
Lust fits in with some of the other deadly sins. Lust is a desire. Envy is the desire to want something or someone that is not yours and cannot be yours. Greed is the desire to have something that anyone can have. Lust is the desire to have a specific something or someone that is based on a lack of reason and is driven solely by base emotions.
Where lust is often thought of the physical tactile desire to have another person, lust can also be transferred onto objects.
Today’s case in point is the lust people feel towards that company from Cupertino.
Folks want iPods, iPads, and anything containing that logo with the fruit with the bite taken out of it as shown by the latest profit news from the company out of Cupertino.
Yet this desire can be shown to be lust because it is a desire driven by pure emotion and not reason.
Lust is the only excuse I can think of why people flock to purchase devices from a company that…
…uses a company to manufacture its products that has been accused of mistreating its workforce (sampling of stories here and here and here);
…is accused of using its power to manipulate prices in the electronic publishing marketplace (sampling of stories here and here and here).
If that company in Redmond, Washington, were to be accused of the business practices mentioned above, you can bet dollars to donuts that the Cupertino evangelists would be all over the blog-o-verse pilloring Microsoft for its evilness.
For my parting words to consumers of products from the design mind of Jobs, I defer to Prince and his lyrics…
It’s time
u learned love and lust.
They both have four letters, but they
are entirely different words