In the course of human events, there have been companies, organizations, and products that have had their names linked unfavorably with other items due to circumstances beyond their control.
In the 1980s, there was a diet (sorry…appetite suppressant) candy called Ayds. You can see a sample commercial here. Then along came AIDS (acquired immunodeficiency syndrome) and who wanted to buy a box full of AIDS…even if it did come in four different flavors.
The Wisconsin Tourism Foundation had to change its name because someone pointed out to them that their acronym, WTF, has a new meaning courtesy of the Internet. This new definition to the acronym is part of the reason why the slogan “Winning the Future” elicited snickers from the blog-o-sphere and even from losing vice-presidential candidates.
With the above in mind, what will the following organizations do…?
The Fee Assistance Program (FAP) from the Association of America Medical Colleges;
The Football Association Pretoria (FAP);
The Foreskin Awareness Project (FAP);
Frisian Aviation Photo (FAP);
The Fundamentals of Actuarial Practice (FAP) from the Society of Actuaries;
The Field Application Project (FAP) from the Wharton School;
Functional Analytic Psychotherapy (FAP); and
The Fundamental Aeronautics Programs (FAP) from NASA.
Now that FAP has a new popular meaning courtesy of the Internet, I wonder how long those names above stay the same